Key Findings
- COVID speeds up adoption but is not changing direction.
- Around 30% of services is attributed to hardware (spare parts, etc.).
- In future, a large share of services will come from digital services.
- The technical prerequisites for digital transformation are mainly given.
- End users tend to be cautious, when it comes to digital services.
- For end users costs/pricing and measurable outcome are key.
- Large companies are leading the digitalization journey and especially large automation companies are key players in the service ecosystem.
- Partly strong differences in offering between suppliers as well as between OEMs and other companies. Small companies have less capabilities for digitalization services.
- Digital services are expected to grow fast, while traditional service will continue with modest growth.
- Big trend towards outsourcing has ended, further additional outsourcing is driven by cost and strategy.
Sample

- We received above 200 responses for the English survey + 50 responses in Chinese. The overall sample is large enough to have significant results.
- We must mention that this survey was performed in English as well as in Chinese.
- All English responses on company HQ are presented as answered
- After analysis of the individual Chinese responses, we decided to present them as “emerging Asia,” as they represent the Chinese market view
- Many of the end user results come from the members of ARC’s Digital Transformation Council: https://www.arcweb.com/digital-transformation-council
- End user results have a high share of process industries, and we must take this into account when interpreting the results.
- There were three different tracks for questions:
- Suppliers
- Machine builders, system integrators, and EPCs
- End Users
- Overall, the participation rate of machine builders/EPCs/System integrators was low and not statistically significant / reliable for a detailed analysis for all questions. Hence, we will only present analysis for this group, when answers are distinct.
- Whenever meaningful, we kept the questions identical.
- Color Code:
- Blue means the analysis is for suppliers
- Yellow is Machine builders, system integrators, and EPCs
- Green is for end users
- Grey means that it is a combined analysis
Current Market

- Traditional services are basically a must have for most companies and almost, especially spare parts, maintenance, and field services.
- Services that require special know-how and/or manpower, such as turnkey plants, cloud-based data services, are offered by much smaller number of players.
- Dedicated digitalization services are even rarer, on the one side, there is less offering, but apparently also end users demand it less frequently.

- Especially for the first four services mentioned in the chart, we have a high market saturation and a diverse offering.
- Machine builders
- Focus more on traditional services.
- Many do not have the manpower and know-how and continue with basic offering.
- Often smaller companies, which do not have the capacity and strategy to move into plant wide contracts or turnkey solutions.
- Know-how is often limited on own machinery and not plant wide solutions.
- End users and suppliers show almost identical pattern in terms of supply and demand.
Table of Contents
- Sample
- Current Market
- Growth and COVID Impact
- Digital Transformation
- EaaS
- Ecosystem
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